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So you’ve invested a lot on exhibition real estate, researched the target market, designed elaborate displays or splashed out on expensive event sponsorship at a conference. Job Done? You’re about to lose a lot of cash if you think so! I have pulled together some basic common sense sales tips from Read More

Events provide valuable face-time rife with inbound sales prospects, showrooming opportunities and one stop networking.Yet some of us miss out on valuable direct sales and marketing opportunities when planning the event. Grab some pre-event sales boosting tips here Read More

As we welcome the Year of the Water Snake in the Far East this February 10th, it might be a good time for those of us in the West to slough off some cultural biases and unravel the hidden snake smarts Read More

An interpretation of The Art of War’s ancient treatise on military knowledge spelling out step-by-step, 13 gems of strategic thinking for a business context. Sun Tzu‘s “The Art of War” has been a source of razor sharp guidelines for Business and Marketing strategists. Read More

A No Brainer Guide to staying on the Green and Narrow. We present green, ethical and eco-friendly business practices as a sure route to sustainable business, cost-savings, improving profitability, lowering carbon taxes, raising productivity and meeting eco-targets. The biggest benefit of all? It’s Read More

The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. How? With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience. Driving engagement and convers Read More

A life in Events can drive you nuts or make you giggle: It’s made me a pessimistic optimist with a dash of nihilism: I hope for the best, prepare for the worst, and assume it’s probably impossible to make everyone happy. Read More

SMEs & Start-ups have a lot to learn from grassroots DIY organisations, the cultural sector and social entrepreneurs who accomplish monumental feats of Regeneration, Community Building and Collaboration with scarce resources. Here are some examples and an interview with one:PrettyvacanT Dublin Read More

If you are a landlord, a retailer, have unused business premises or just need to inject CSR and new activity into your local marketing plan – this blog is for you. SMEs, marketing professionals or events person looking for ways to maximize your budget? Take note.There is a new movement led by peopl Read More

CBi China Bridge; a design research and innovation strategy consultancy, gave me useful insights on how we should approach Chinese markets when Designing, Branding and Marketing for the New Chinese consumer. Read More