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You know your company needs to have an online presence – that’s old news. You have a website and it’s intended to promote your key messages, provide valuable information to your target audience, as well as the general public and the media. Read More

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of different free and easy to use website builder. Read More

Nourishing our bodies is one of our most basic needs. We have to eat – and thanks to digital media, we can have fun doing it. I’ve mentioned before that social media complements our innate need for socialization. Now more than ever, eating is a social activity. Read More

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of different survey and poll tools. Read More

Live-tweeting. For those of us working in the social media field (as well as social media enthusiasts) this is an accepted practice that takes place during events and conferences we attend. Often a hashtag is selected before an event, promoted and then used throughout the event to track conversatio Read More

With so much digital media so readily available, it’s not a stretch to think that it’s having a psychological impact on us. But is it positive or negative? That is the question. Read More

Social media and customer service have come together like peanut butter and chocolate did in the old Reese’s Peanut Butter Cups commercials. And like the famous candy bar, both are better for it, creating, as the ads once proclaimed, “Two great tastes that taste great together.” Read More

Social media marketers talk a lot these days about “creating buzz”, by which they mean chatter about a brand. Forty years ago a duo named Cheech and Chong talked about creating buzz of the Maui Wowie variety. If you squint hard enough you can connect these two cultural phenomena and draw some lesso Read More

Throughout this digital literacy series I’ve explored the relationship between digital media and human nature. In many ways, social media is a technological extension of our innate need for socialization. Read More

Lately I’ve been signing up a lot of corporate clients who have dipped their toes into social media without a ton of planning. You might call this their “experimentation phase”. What comes out of this experimentation phase is a fairly common set of don’ts and dos. Read More