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If you have more than half a dozen clients or customers, a customer relationship management (CRM) system of some kind is essential to keep track of your contact with them. Adler Santos, a ‘growth hacker’ for Collabspot, picks out the three key things to consider before spending your money. Read More

There is divided opinion whether investing in a CRM is justified and if implementing one does bring more sales for a company. CRM implementations fail not because of what CRMs fail to offer in themselves, but because of the difficulties companies face with CRM adoption. Read More

CRM adoption is one of the biggest issues surrounding sales teams transitioning from traditional sales to a digital, highly collaborative, fast-paced, web/cloud-driven way of doing sales. In this article, I give 6 ways that companies can leverage the adoption of new CRM technologies. Read More

Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales work, because the people involved are constantly interacting with leads and prospects through email. In this article, I discuss 5 Gmail Labs features below that are suited for marketing and s Read More

CRM adoption is a difficult process for companies that want to break away from traditional sales processes into more efficient, technological ones. This article discusses some popular reasons why the implementation of CRM solutions fails these days. It also offers a some solutions to these issues. Read More

Email has become the main medium of communication with customers. The article presents 8 ways to improve your customer interactions using email. It also includes an notable list of references to further optimize your email marketing efforts. Read More