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There is no optimal social media crisis. They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. Th Read More

Social media is a complex mix of communication. It’s lots of different people with differences in personality, emotions, generations, needs, expectations, careers, backgrounds, and cultures. When you talk on social media, you’re not talking one kind of person. You’re talking to a complex audience. Read More

If marketing boiled down to only one thing, it would be this – say what you’re really selling. A lot of the time we think that we are selling a product or service. We aren’t. Marketing is really about selling something far more complex and exciting – human potential. This is the marketing strategy Read More