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Last week I spoke at PubCon South on the Analytics Strategy panel on the topic of social media. This is something I’m very passionate about and during my Read More

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization ( Read More

Experts exist for a reason. For example, there are many tasks the average car owner can perform on their own with a little practice; they maybe can change the oil, replace brake pads, tune a few elements. But in many cases it’s far more efficient and effective to let an expert dig into the heart of the machine to make it really purr. Read More

Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?” Read More

You might not be able to measure your direct ROI, but you can feel these tangible benefits from any social media campaign. Read More

Brands involved in the outdoor industry have been slow to engage in full scale social media plans. A look at how social media is being used in the industry. Read More

Live Twitter interviews help you to become more at ease networking on Twitter and build your business network too. Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Read More

For most, social media is new and fun. For others, though, social media is old and is falling out of favor. I'm seeing it happen of users who were happy about Read More

The title above is one of the most important key points when you are bootstrapping your business. We consider this as the cash flow in our business which we must smartly keep our money rolling. Read More

Historically small business has had no chance of competing with large corporations in the marketing area.The costs of using traditional advertising channels, such as TV and print were high and small businesses couldn't afford to employ the marketing people to do the non-advertising marketing such as PR and promotion. Read More