TerryJackson submitted the following stories to BizSugar

Training is often sold as a panacea promising long-term, significant increases in revenue generation. The logical thinking attached to this approach, which makes it an easy sell, is that sales skills can be taught and process can be instilled in individuals that will elevate them to rainmaker status. Unfortunately, the reality is much different. Read More

3 Loyalty Ideas to Employ

3 Loyalty Ideas to Employ Avatar Posted by TerryJackson under Customer Service
From http://www.targetmarketingmag.com 2145 days ago
Made Hot by: on September 11, 2008 6:47 pm
A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

Top 10 Boomer Myths - Separating Fact from Fiction

Top 10 Boomer Myths - Separating Fact from Fiction Avatar Posted by TerryJackson under News
From http://www.marketingcharts.com 2268 days ago
Made Hot by: on May 13, 2008 3:07 am
Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.” “Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about Read More

6 Tactics for Better Search Ads

6 Tactics for Better Search Ads Avatar Posted by TerryJackson under Online Marketing
From http://tmt.targetmarketingmag.com 2304 days ago
Made Hot by: on April 4, 2008 7:35 pm
Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn't guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings. Read More

Adobe's Free Photoshop Express - Good, But Not Perfect

Adobe's Free Photoshop Express - Good, But Not Perfect Avatar Posted by TerryJackson under Technology
From http://mashable.com 2304 days ago
Made Hot by: on April 5, 2008 2:55 am
From article: I've tried out nearly all online photo editors, and although some were good, I wasn't perfectly satisfied with any of them. Adobe's online, lightweight version of Photoshop, dubbed Adobe Photoshop Express, unfortunately falls under the same category, although it's one of the sleekest such applications out there. First thing you Read More

The Upside of Recession

The Upside of Recession Avatar Posted by TerryJackson under Strategy
From http://www.businessweek.com 2319 days ago
Made Hot by: on March 19, 2008 11:10 pm
Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have? Read More

Tips for Startup/Product Idea Evaluation

Tips for Startup/Product Idea Evaluation Avatar Posted by TerryJackson under Startups
From http://www.smallbusinessnewz.com 2394 days ago
Made Hot by: on January 7, 2008 11:42 pm
Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I'm going to re-phrase and re-think over one of his recent articles - Will it fly? How to Evaluate a New Product Idea. Evan goes deep with the following points: Tractability Read More
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More
Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

Helping Search Engines Find Your Press Releases

Helping Search Engines Find Your Press Releases Avatar Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 2413 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

Free, Fast & Easy: A new way to communicate benefits to employees

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Devan Perine @devanmarie Is Community Manager at EnMast

Businesses owners are in need of advice. But sometimes they haven't got the budget for the experience they require. … More
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