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Entrepreneurs are way too optimistic about the early success of their ventures, according to a study from the University of Cologne in Germany. Researchers found that new business owners tend to overestimate their expenses, revenues and profits for the first five years. The researchers said revenue Read More

If not for a single cold call, online retail giant Zappos.com might never have been founded at all -- much less gone on to pull in more than $1 billion in gross sales in less than 10 years. Read More

Sometimes your biggest opportunities can come from the smallest things. Stacy’s Pita Chips had an unlikely beginning as a business. Starting out as a street vendor in a sandwich cart in Boston, Stacy had a predictable problem. If you sell food on the street and winter in Boston comes around, how do Read More

Great example about how the way you handle quality problems can cause you to either lose clients or gain a competitive advantage. Read More

Google Trends is a fantastic marketing tool but experts say Microsoft's new search engine Bing.com's new trend tracker xRank is faster, better and, well, cooler. While Google Trends has a lag, the experts at TechCrunch say Bing's results are live. Read More

Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment." Read More

Through its online directory, Enternships.com aims to connect SMBs and startups with entrepreneurial students, or 'enterns'. Businesses and aspiring enterns fill out a profile and advertise their needs to kick start a working relationship. Full-time, part-time, project-specific and remote placements are on offer. Enternship.com went into Read More

Done right business plans aren't something you use to lure investors and then stick in the bottom of your desk drawer. Rather, they become living documents that guide your business, keep you on course, and -- yes -- adapt as your businesses changes. But too often, business plans are rife with problems -- expert Tim Berry breaks down the top 10. Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

How often have you entered a store: 1) And observed two clerks continue to chat instead of turning to smile at you? 2) To find that the order you called in the day before is not at the counter, ready for your quick pick-up and payment, because the clerk said she “got busy with other customers?” 3) And asked the clerk a question about a product and Read More