Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once an online marketing and engagement cornerstone.
But on what grounds?
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CIKMarketing submitted the following stories to BizSugar
Don’t Let Your Content Marketing Hit A Wall
Posted by
CIKMarketing under Online Marketing
From http://unbounce.com 32 days ago
How Holistic Is Your Content Marketing Strategy?
Posted by
CIKMarketing under Online Marketing
From http://www.inklyo.com 52 days ago
Made Hot by: mikehartman1 on April 4, 2013 3:11 pm
Our content crazed society requires more than just trendy humor and fleeting connections – it doesn’t take a rocket scientist to jump on the Harlem Shake bandwagon. Content marketing that resonates requires a renewed focus and a commitment to strategic marketing approaches that scale and optimize t
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Now is Never Too Late
Posted by
CIKMarketing under Self-Development
From http://www.cikmarketing.ca 53 days ago
Made Hot by: OpenSourceMedia on April 5, 2013 6:46 pm
I often wonder what the world would be like if people had the ability to pursue the things that mattered most to them. If money wasn’t an option, and class structures were irrelevant.
What would people choose to do if there was nothing standing in there way? Read More
What would people choose to do if there was nothing standing in there way? Read More
How Is Your Content Performing? Metrics to Make Note Of
Posted by
CIKMarketing under Online Marketing
From http://www.inklyo.com 66 days ago
Made Hot by: ObjectOriented on March 23, 2013 10:53 am
While traditional measurements, like website "hits" and page views are still necessary, they might not be the right way to gauge the usefulness and overall impact of your content. When it comes to measuring the effectiveness of your content marketing, you need to think outside the box.
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Four Qualities to Look For in a Content Writer
Posted by
CIKMarketing under Online Marketing
From http://www.inklyo.com 74 days ago
Made Hot by: bizyolk on March 13, 2013 4:58 am
Content marketing is a critical component of any web or social media strategy. As such, don't you think it's time your company started to produce quality content… or found someone who could do it for you?
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Quit Creating Content Without a Conscious
Posted by
CIKMarketing under Online Marketing
From http://www.inklyo.com 81 days ago
Made Hot by: NolanGreen on March 6, 2013 8:06 pm
While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business?
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Constructive Criticism is an Oxymoron
Posted by
CIKMarketing under Public Relations
From http://www.cikmarketing.ca 88 days ago
Made Hot by: logistico on February 26, 2013 8:09 am
The critic never takes responsibility for his judgement. Because owning that judgement is hard. I urge you to try it. Walk up to an art student and tell them you think they’re talentless. Or tell an entrepreneur, someone who’s just sunk their life’s savings into an idea, that you think what they’re
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It Is Better to Be Sorry Than Safe
Posted by
CIKMarketing under Startups
From http://www.cikmarketing.ca 93 days ago
Made Hot by: FutureVision on February 21, 2013 1:35 pm
The connection economy embraces the artist rather than the administrator. Because the artist isn’t organized. He isn’t regimented or regulated – half the time his socks don’t match and he can’t find his keys. The artist is difficult to contain, define, or predict.
But a part of us always wants t Read More
But a part of us always wants t Read More
How to Tell When You've Had Enough
Posted by
CIKMarketing under Startups
From http://www.cikmarketing.ca 120 days ago
How can you tell if you’ve given everything you’ve got to your dream? Is it when your credit card is maxed and the cost no longer justifies the end goal? Or is it when the people who doubt you outnumber the ones who believe in you?
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Newsjacking: What it Could Mean For Your Business
Posted by
CIKMarketing under Online Marketing
From http://www.inklyo.com 130 days ago
Newsjacking is the process by which you inject your ideas in order to generate media coverage for yourself or your business. But is it really a good content marketing tactic for your business?
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