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Divergent messages are not only confusing but lead to misunderstandings. The same holds true in marketing, which is based on human reactions and interactions. Read More

The biggest exhibitor and the biggest hit at the Natural Products Expo West at the Anaheim Convention Center March 9-11 didn’t have a booth or push out product. I’m talking about Social Media. It was the main ingredient at the natural foods trade show. Read More

In designing and pushing out an online marketing campaign, what happens if your campaign goes viral? It could be your biggest hope or your biggest challenge. Read More

Mobile applications are becoming more intuitive, allowing you to network creating more social engagement in ways that weren’t possible even just a couple years ago. Smart phone applications like Evernote and CardMunch are reinventing the ways you can connect with clients and professionals. Read More

Social networks have become an important part of the Internet and online marketing landscape in the last decade. How do social networks impact email marketing, and is email marketing still relevant in a world full of social networks? Read More

The new Facebook timeline is now available for business pages and it is turning the business world upside down. Facebook is now a major player in the online marketing world and the new clean design offers companies the opportunity to create a new branded look for their pages Read More

As Facebook gears up for becoming a public company, advertisement opportunities will only become more abundant. Social media marketing is clearly becoming the frontrunner as the most effective tool for reaching targeted audiences online. Read More

Online marketing can help a variety of companies target the right audience and increase your customer base. This is especially true for the highly competitive fitness industry. When choosing a vitamin brand, most people like to look at reviews online. Read More

Who doesn’t love food? Everyone has his or her weakness, whether it’s sweet or savory, we all have that one food that we crave. Some researchers think that cravings in adulthood are based on early childhood experiences. Read More

Social Media Marketing is a human science. Because it is relationship driven, it is the perfect environment for change. However, one constant in social media is using a systematic methodology to increase your effectiveness. Read More