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By far, the most challenging part of the sales process is getting the ball rolling – generating enough initial interest to establish a legitimate opportunity and nail down a mutual follow-up plan. So how does Trade Show Radio stack up in that regard? Well, in two days last week my partner and I: Read More

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I can get away with telling Todd Schnick he’s out of his mind because he’s my partner and my friend. (…and the fact is, sometimes I really do think he’s nuts.) He’s also, as Anthony Iaanorino has said, “wicked smart.” Read More

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We all know it’s a lot easier to sell something to someone who has bought from us before. Knowing this, I habitually make a personal contact with 5 past customers during the first month of every quarter. (By the way, that’s one terrific best practice. For me, the 20 per year is perfect. For you Read More

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Persuade:

1. to move by argument, entreaty, or expostulation to a belief, position, or course of action
2. to plead with; urge

The notion that the fundamental job of a sales or marketing professional is to persuade prospects to take some “course of action,” as Merriam-Webster puts it, Read More

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YPS has a client south-O-the-border that provides a never-ending stream of insights along with new perspectives on proven best practices. Just last week, I watched an exchange between their sales leader and one of the top reps that hit me (and the rest of the group) right between the eyes. It pla Read More

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Creativity is one of the great strengths of the prototypical sales professional. In fact the only other groups I know that are more adamant about their own amazing creativity are sales managers and sales executives. Read More

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Talk about a guy who understands the art of the compelling sales conversation!

To me, the most interesting part of our conversation was exploring Kelley’s perspective on why “Ditch the pitch” and “Practice your presentation 6-7 times” are not conflicting bits of advice. Yes, repeatedly practice Read More

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If you complete a President’s Model analysis for an important account, you’ll likely know more about that customer than its employees know. Read More

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Not one of us knows all we need to know. Not one of us has enough time to absorb all of the information and knowledge we need. Most of us also have the uncomfortable feeling that our competitors are learning faster than we are. What can we do about that? Read More

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It’s very easy to forget sometimes, that the folks who support our sales efforts have a whole lot of knowledge and skill. This episode of the Sales Thinker Radio Show explores a few of the things they have to offer. Read More

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