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AdWords helps companies to track down likely consumers, enhance their marketing reach and generate scores of invaluable sales leads. That being said, it can be extremely difficult to try and sell your business in just a couple lines of copy. When you’re that limited for space, you’ve got to make ev Read More

The only thing worse than firing an employee is firing one you truly love. The reasons for having to fire a beloved employee vary: maybe you’ve outgrown their skillset, you’re selling the business, or you can’t afford to keep a full-time employee on. Whatever the reason, you want to cushion the blo Read More

After much speculation, Amazon.com, Inc. finally announced that the second edition of Amazon Prime Day will take place on Tuesday, July 12, 2016, with new deals starting as often as every five minutes throughout the day. U.S. customers will start shopping at midnight PDT on the 12th (3 a.m. EDT). Read More

In my opinion, there’s an even more important metric you should be paying attention to; Click-through rate (CTR) is THE most important conversion metric. I’m not crazy. Here are three reasons why. Read More

Google recently unveiled a new video ad creation app to help small businesses create effective video advertisements. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order to make your ads as effective as possible. Read More

Hiring the right social media manager can free your time while building your brand. But how can be sure you’ve chosen the right one? Different companies require different things from social managers. But there are a few warning signs you should look out for that could mean you’ve hired the wrong so Read More

Your credit rating plays an important role when you are trying to secure funds for your small business. It’s therefore always a good idea to check and repair your credit to boost your chances of getting funds. Here’s all the information that will help you check and fix a negative credit score to un Read More

Social networks, dating apps and other online platforms have made it easier than ever for people around the world to connect with others who share their interests. Those connections are a main focus for ATLETO, an app that connects athletes with each other to facilitate games or other athletic acti Read More

Taking steps to reach new customers via digital and mobile technologies is completely pain-free. At the end of the day, crafting an effective mobile marketing strategy is really about common sense — but to help you get started, here’s a list of quick tips that will enable your business to join the Read More

Want to have great copy? You either need to learn how to create it yourself, or you need to hire a great copywriter. The right copywriter can help your business increase sales, build brand recognition and garner a number of other positive results. Read More