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Katie Manley, Rhiona Sullivan and Courtney Sneed of Pepperjam chat with Ramon Ray about the role of influencer marketing in ecommerce. Read More

It’s not unusual to turn a hobby into a business, and that includes crafting. If you have ever thought about selling your crafts or turning your crafting love into a part-time or full-time business, here are things to consider in how to start a craft business. Read More

Salesforce serves businesses big and small today. But even as the company grows and its customers do, too, it hasn’t taken its eye off companies like yours. Here is a list of 10 things every small business should know about Salesforce to get a better understanding of the company and what it offers. Read More

So you’ve created an influencer marketing campaign. You found an influencer with tons of followers. You crafted the perfect message. You gained lots of impressions. But you didn’t notice any real results for your brand. So what went wrong? In many cases, the answer is that the brand didn’t target t Read More

Did you know online listings, digital knowledge management and reviews can be the most important local marketing your business can have? Certainly social media marketing is important as is the quality of your website and other aspects of your business’s web presence. But tending your online listing Read More

A smartphone is just as much a business communication device as it is a personal one. But using a single number for both on your phone is unprofessional and unnecessarily problematic. But smartphone technology and the many apps available in the marketplace allow you to easily get a second phone num Read More

In today’s digital age, you need to be on top of social media marketing, but, with so many social media platforms in play, it can be challenging to find the right way of approaching your target audience. This is largely due to businesses not taking the time to research their target audience with th Read More

You don’t need a ton of space to start a small business. Once the kids have moved out or you’ve finally cleaned out that room at the end of the hall, that extra space can help you get a new business off the ground. Here are 50 small business ideas you can start in a spare room. Read More

The pizza market is already fairly saturated. But that doesn’t mean that there are no new opportunities in the industry. Businesses like Urban Bricks Pizza are still finding new ways to differentiate their offerings. You can read more about Urban Bricks Pizza and how the business sets itself apart. Read More

Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. At the event, Singh discussed the importance of data and the ability to create campaigns that get actual results in influencer marketing campaigns, pointing Read More