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You can never know enough about your customers, because the more you know, the better suited you are to serve them, to sell to them, and to create for them. Read More

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

Luther Lowe, Manager of Local Business Outreach for Yelp, joins host Steve Rucinski, to share the many tools small business owners have at their disposal on Yelp to put your business's best foot forward - all while managing your time and your online presence wisely. Read More

Either way, the hard work is only beginning when your web site is done. That's when the marketing and promotion kicks in. How would you do that? How would you spread the word about your new small business and web site? I'm not starting a new business right now, but if I were, here's how I'd market it. Read More

Employees of larger businesses have a relatively easy life, in regards to their technology. They just call their help desk and a technician appears and resolves the problem. When upgrading their computer, ideally, the upgrade is done for them and all their data is moved from one computer to the other. When they come back from lunch the process is Read More

A list of 35 tools to make your life as a freelancer easier. Plus a bonus list of 5 blogs for freelancing tips and info. Read More

Common mistakes people make when networking and how to avoid them. Read More

We asked Eric Siegel, adjunct lecturer in management at the Wharton School and president of Siegel Management, for some tips on how small business owners can net more cash without raising prices or alienating customers. Here are Siegel's five recommendations. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

It used to be that only big companies needed to worry about their brand. Small- and medium-sized businesses were off the hook and free to humbly market their companies offline to folks within a certain storefront radius. But then the Internet happened. And social media. And it changed everything. Read More