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It’s a condition that all of us business owners have been afflicted with. You know the symptoms: paralysis of the mind and the heaviest of heavy writers block.

Here are five topics that you can use in your social strategy... Read More

Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea?

My First Startup Read More

Is your small business branding ready for a new and improved brand image?

While rebranding may be a critical move for your company, it can also be a costly and time-consuming endeavor.

Here are factors to consider before taking the leap... Read More

As a small business marketer, I am always on the lookout for new tools that will help elevate my game – whether it is an entirely new way of doing marketing or an inventive spin on old school practices. There are many tools out there, but you want to be sure to choose ones that are worth your time Read More

If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new.

Periscope is one part Twitter (actually, it’s owned by Twitter), one part chat room, and one part YouTube. It is a mobile app that lets you broadcast from your device in real time... making it ideal for events.

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Millennials are the largest generation in history with consumer demands new to many business owners. So what do businesses need to know in order to attract Millennials?

Here are some clear takeaways for businesses to to attract and engage the millennials demographic... Read More

Are you using photos correctly in your content marketing efforts?

Follow these guidelines to ensure you are using photography legally online and in your marketing materials... Read More

The ever-changing social media landscape is keeping businesses on their toes. Just when you think you “got it”, the opportunities shift and the challenges pile up.

Check out this infographic to see how B2B businesses are tackling social media challenges in 2015 and making the most of opportuniti Read More

to get that good PR coverage – and to make sure it is truly jump-starting your business – you have to have a good game plan to maximize opportunities and invest your precious time in efforts that are really making a difference.

Have you ever wondered what PR metrics you should be measuring? Read More

Instead of building the checkout process and then forgetting about it, hoping that it works and assuming it’s as good as it can be, successful sellers work to optimize the experience and grow sales.

Here are three things you can do to create a better checkout experience... Read More