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Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly? We have put together a Read More

Creating brand awareness by making your product visible to your loyal clients and potential customers is an efficient marketing technique. Today, before making a purchase, the consumer makes it a point to do a little research about the product on the Internet. Only if they are satisfied with the pr Read More

Your business has the opportunity to move into a new market. You may be just thinking about the benefits of making such a move. On the other hand, you may be concerned about whether making this move is going to turn your business in a positive direction. In some cases, the decision to make such a m Read More

An important consideration to the question of why to enter the market focuses on who is selling in that market for your business. If you have a sales team being paid to help you to find opportunities, those people are working to help you to succeed. In other cases, you may find that companies are t Read More

Many businesses focus on growing sales as a regular component to the actions of that business. However, in some cases, businesses get into a rut and use the same formulas over and over again to grow sales rather than stretching in new ways. If your business is growing slowly or has stopped finding Read More

Money management is one of the skills that any small business owners should know. Unlike a large business, finance in small business is linked with personal finances. Therefore, if you are inclined on building a successful enterprise, your personal financial matters should be in order. Read More

Times have changed. Earlier if you were not happy with a product, you would tell your family and friends about it. But today, if someone is not happy with your product/services, he is likely to tweet about on Twitter or write a bad review through other social media channels. As a business owner you Read More

“The circumstances you complain about are, by their very nature, situations you can change — but you have chose not to.” – Jack Canfield (from his book The Success Principles)

Towards the end of every year, everyone is keen on making New Year’s Resolutions. But how many of us were able to stick Read More

“The purpose of business is to create and keep a customer.” -Peter Drucker (Management Consultant)

A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in thi Read More

By now, small business owners should have new strategies in place to find new customers and thereby increase their sales. If only we were living in a picture perfect world, where we would have an unlimited budget, every lending institution would give us loans, luck would favor us and our touch woul Read More