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As an affiliate manager or an outsourced program manager, there are several different ways that you can use web analytics in order to strengthen your programs or to strengthen your relationship with affiliates.... Read More

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t has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

See this Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commi Read More

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In 2012 business executives plan to increase their spend on email (60%), social media (55%), search (37%) and mobile (37%). They are also planning on actively integrating email with social media marketing (68%) as well as with mobile (44%). I hope they're also planning on investing into a robust pl Read More

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I've analyzed my blog's traffic, and my numbers are very different from those reported by Fred Wilson earlier this morning... What do *you* see? Read More

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Apple's profits for Q1 are truly jaw-dropping. The company is now worth well more than twice as much as Google... Don't dismiss Siri as "just a feature". It can be much more for your business. Read More

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Over the past couple of years, many of the world's top business schools have become pretty active on social media, Twitter included. In fact, some maintain several quality Twitter accounts... So, today I bring you a list of top twenty business school accounts to follow on Twitter. Read More

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I'm afraid that we hear (and use) the phrase so frequently that it is quickly turning into a cliché (or a phrase that is losing its true effect and meaning as a result of its overuse). So what is "proactive management" exactly? And how do we achieve it in the context of affiliate program management Read More

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...from WMF Knives, Coca Cola, BMW's Response to Audi's Billboard Challenge, FedEx Kinko's, and Lego Read More

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One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions -- (1) that, by extension, an affiliate program manager is smarter Read More

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So, online you can pay for clicks, leads, and then there's also something called "CPA"... What are the differences between these, and how exactly do they work within one affiliate program? This post addresses these questions. Read More

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