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Let's look at the five worst employee engagement strategies, and analyse just what these businesses should have done in order to boost morale and performance. Read More

It has been just over a year since we launched TweakYourBiz TV (formally Bloggertone TV) and during that time, we were lucky enough to interview some truly knowledgeable and inspiring business people Read More

How can anyone be prepared? We can do the research, make plans, develop strategies. But does anything really prepare us for what is coming? Read More

The most successful brands around us across many categories have succeeded by having a core brand belief drive what they do and how they compete. Like Apple, Subway, Dog's Trust Read More

We all need to measure ROI we've listed 10 metrics for busy SMEs to monitor without adding hours to their workload or taking their eye off the ball . Read More

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing. Read More

With the announcement that Facebook (FB) are launching an app store, it has become vividly apparent, in my opinion, that they are the personification of guerrilla capitalism in the ‘social’ sphere. Unfortunately though their revenue suggests that they are are failing at it. Read More

Asking the qualifying questions needs to overlook the importance of closing a sale. The generic sales process promotes the close but avoid it at all costs. Read More

Irish Networks and the people's ability to communicate and adapt to their environments have helped individuals and the nation of Ireland to succeed in business . Read More

If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway. Read More