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Blogging is dead. PR is dead. Journalism is dead. Marketing is dead. I'm beginning to wonder if declaring something deceased and in the ground is happening simply because we can't figure out how to make something work for US. Tearing apart something that doesn't work for you is easy. Anyone can punch holes in something they don't understand. Read More

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For the past 10 years I've been running a small educational website with helpful essay writing tips for college applicants. My site has a Google page rank of 6 and ranks #1 for multiple keywords and dozens of long tail keyword phrases. All-in-all I think I've done an impressive job at search engine optimization with over 60% of the site's traffic Read More

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Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose: "Unlike Any Coffee You've Ever Tasted Before." Wait. Why the capitals? "Unlike any coffee you've ever tasted before." "Before" is redundant. "Unlike any coffee you've ever tasted." Read More

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I have a lot of fun reading blogs and often learn a lot. But as a trained journalist, sometimes I see things in a blogger's copy that bugs me a bit, and sometimes I read stuff that makes me cringe. Some of it just confuses me, and some of it appalls me. So, when Chris asked me to write a guest post on what bloggers can learn from journalists, I de Read More

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The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public and to our potential consumers. Unfortunately, as my boss has pointed out in one of his posts that only 16% of people actually read blog posts and the rest of us simply scan the Read More

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what if you had the templates to building a small but powerful network? Here's my starting ideas on this. I'll talk in somewhat technical terms, but I promise this has everything to do with the human elements. I hope it sparks something in you. More so, I hope you run with it. Read More

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Cisco next year will unveil a new release of its unified communications software that will let companies more effectively collaborate with each other. The new 2009 release will enable intercompany collaboration among business partners, suppliers and customers, according to Barry O'Sullivan, senior vice president of Cisco's Voice Technology group. Read More

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Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Read More

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Search engine optimization (SEO) relies heavily on market intelligence the availability of information in order to gauge valid assessments for strategic implementation. Market intelligence and SEO are interdependent in this fashion. Take keyword research for example, if the tools you are using are common off the shelf or generic (like Wordtracker, Read More

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I was reading Darren Rowse's post, What I Learned at Search Engine Bootcamp, and it reminded me about something that we haven't talked about here: search is part of social media. Only, it's the part that most people who embrace social media don't talk much about. Search Engine Optimization is one thing. Search Engine Marketing is another. Read More

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