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Media and communications professionals must stay connected and work together now more than ever to compete against the amplifying volume and frequency of information. Read More

Direct marketing practices will soon become advertising's new religion—if you know who your best customers are, you can proactively reach prospects just like them through addressable media. Getting there will require collaboration between database marketers and brand advertisers. Read More

There are so many factors that go into a successful SEO effort that many people don't know where to begin. Yes, you need a search engine friendly Web site, pages filled with well-written copy, "authority" that comes from an aged domain, and plenty of high quality links. But none of this matters if you haven't spent enough time focused on which Read More

There's a recurring thread in the social media circles that goes something like this: “Seth Godin doesn't use Twitter. He doesn't get it.” And “Seth Godin doesn't allow comments. He's not in the conversation.” Okay, first, Seth explained why he doesn't have comments 2.5 years ago. He's probably explained why he doesn't use Twitter, and he told me Read More

Lots of organizations go through this analysis. How do you leverage your brand or your customer base to get to the next level, to enter new markets or new technologies--and do it while running your old business. And almost without exception, organizations are run by people who want to protect the old business, not develop the new one. Read More

The corner office isn't on board yet. If you've read Burston-Marsteller's latest findings from surveying 200 CEOs about social media, you'll realize that we still have a lot of questions to answer. And whether you're an internal advocate working hard to build a case for social media, or a professional seeking to advise companies on how to use soci Read More

Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people's blogs and see which ones seem to get any response. Search using Google and Read More

SEO can always be enhanced, especially for large and dynamic Web sites. Whether the decision to invest in enterprise-level SEO has been put off, or the project is already underway, additional ways to generate results are usually only hampered by lack of budget or resources. Let's look at some of the ways to position SEO when selling to existing c Read More

I'm presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I've been struggling with the role of brand in marketing and communications, especially the latter. Read More

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of ma Read More