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"We understand you" is inferred within the marketing from Google and Microsoft (Cortana) and Siri (Apple). "You can talk to us like a human and will find what you want and need" is the message to everyone with a mobile device. Stay alert to how this changes search engine marketing in a big way. Read More

Linkedin Group owners and managers are getting extreme. The rules meant to protect group members from spammers or those people who don't understand are limiting opportunities.

By making rules so rigid, those participating are writing in fear and wondering: "Am I breaking a rule?" vs "Am I having Read More

If you are writing and working hard with the hopes that people will call you out of the blue and say "You are so awesome, here is money", think again. Offering something unique and relevant will give people a better understanding of both your character and your expertise. Read More

You are absolutely right and why is it that no one is paying attention? The world needs to know your opinion, you are after all the one with the answer. As you are more right than everyone else, you have even more right to express your opinion. It is America after all, the land of the free... Read More

Start simple when thinking about how to create more success. While we are about to celebrate Independence Day, it may be time to consider how to have a revolution. Infographic with factoids included. Read More

If you believe in the hyped up Internet marketers, you will buy off on the idea that Youtube marketing is a magic marketing formula.

Here is a random example of someone new to Youtube and social media to understand how a million plus views translates into website visits, likes and follows. Read More

The moment of "yes" happens when everything lines up perfectly. To get the yes, here is your ARUBA Marketing™ checklist. In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward. Read More

Seth Godin provoked more thought with his usual precision but a question is left on the table. If generosity makes you happy, what is generosity? Is it based on your own inner gut? Or do you rely on others for the definition as they say "you are generous if you give/donate more"? Read More

Either you have no time, low skill, or prefer to avoid writing. You realize that without an article, blog, ebook, white paper, special report or declaration... there will be no progress. Writing is involved in any form of marketing. Who can you hire? Who will help you? Read More

Sorry, social media is NOT the most trusted resource for news and information. These charts shows which media people trust for news and information. Read More