The PR Verdict: “B” (Good Show) for Goldman Sachs’s softly-softly response in advance of publication.
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Why He Left Goldman Sachs, and Why They're Not Worried
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4175 days ago
The PRV Report Card: This Week's Winners & Losers
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4178 days ago
THE “THERE’S NO ‘THERE’ THERE” PR AWARD: The undisputed winner this week is fashion house Chanel, which has enlisted Brad Pitt for its new advertising campaign for its venerable fragrance, Chanel No.5. According to the PR blurb, the 30-second ad is meant to re-energize the 91-year-old brand with a
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Armstrong's Brand at the Finish Line
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4179 days ago
The PR Verdict: “F” (Full Fiasco) for Lance Armstrong; with each sponsor falling away, the USADA report gains credibility. Is there a Plan B?
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Guest Column: Angelina Jolie to Syria's Rescue
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4182 days ago
THE PR VERDICT: “C” (Distinctly OK) for UNHCR. Celebrity coverage is the stepping-stone for more serious follow up, but is Angelina Jolie the right celebrity?
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The PRV Report Card: This Week's Winners & Losers
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4185 days ago
PR WINNER OF THE WEEK: “A” (PR Perfect) to Joe Biden. Now this was a debate! If Obama had previously brought a knife to a gun fight, Biden brought a cannon.
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The First Wives PR Club
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4186 days ago
The PR Verdict: "B” (Good Show) to Michelle Obama and “C” (Distinctly OK) to Ann Romney. Michelle has the edge in appealing to a wider audience.
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Weather Report: Sunny for Gay Marriage & GMA
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4187 days ago
The PR Verdict: "A" (PR Perfect) for Good Morning America. By focusing on what seems to be an organic friendship among hosts and extending it to the public, they have won ratings without sensationalism and created an atmosphere of tolerance.
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When "No Comment" Says Too Much
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4188 days ago
The PR Verdict: “C” (Distinctly OK) for Ina Drew and her PR strategy. Just one on-the-record quote might have changed the article’s tone.
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Guest Column: Axelrod's Post-Debate Petulance
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4189 days ago
The PR Verdict: "D" (PR Problematic) for David Axelrod's demonstration of petulance and personal attack on his client's adversary.
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The PRV Report Card: This Week's Winners & Losers
Posted by denissemarie under Public RelationsFrom http://prverdict.com 4192 days ago
Big Bird was invited to appear on Saturday Night Live, Good Morning America, The Today Show, Late Night with Jimmy Fallon, and Piers Morgan Tonight. Sometimes it really is better to be talked about than not.
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