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THE PR TAKEAWAY: Choose battles carefully, and know when to fight. Negative press was inevitable due to the ratings slide, the revelation of Lauer’s negotiations with rival network ABC, and Curry’s awkward departure. In this case what was needed was new news to change the conversation. This article Read More

What is content marketing? Is this a marketing strategy that can really bring more customers? How does it work? Learn this and more... Read More

Facebook released a new, powerful social search engine called the Graph Search. What are some ways you can optimize your Facebook page for this new release? Read More

THE PR VERDICT: “C” (Distinctly OK) for the Boy Scouts of America. Listening to members is fine, but sometimes leadership calls for just that: leadership.
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How did Lee Radziwill feel about giving her first interview in ages? How about when the interviewer's a pal? Read our PR Verdict. Read More

THE PR VERDICT: ”D” for Jill Kelley and Natalie Khawam. This is one social comeback that will be hard to manage.
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THE PR VERDICT: “A” (PR Perfect) for Shirley MacLaine's well-worded, brief, and withering response.
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First, the governor of New Jersey decided to combat constant fat jokes made by David Letterman by showing up on the Late Show and noshing on a donut. Read More

THE PR VERDICT: "C" (Distinctly Okay) for Donald Trump. This is just business as usual in his PR stunt-ridden world.
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Who knew that Volkswagen’s mock-Jamaican ad, which aired during Sunday’s Super Bowl, would ignite such a huge controversy online and in the Twitterverse? Read More