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The PR Verdict: “B” (Good Show) to Joan Juliet Buck for an insightful and fascinating read. She lets the facts speak for themselves. No one is covered in glory.
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The PR Verdict: “C” (Distinctly OK) for Rick Gorka. At least he said "sorry" quickly and turned the page, but is there a wider issue at play?
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The PR Verdict: “D” (PR Problematic) for Ban Ki Moon. Let’s face it the rules of the maitre d’ apply: Where you sit and who you sit next to are key. It shows how important–or not–you are. Read More

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The PR Verdict: F (Full Fiasco) for Scientology's PR. Something isn’t working despite the high number of celebrity followers?Why? Read More

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The PR Verdict: “C” (Distinctly OK) for CERN and the PR surrounding its discovery. While they rate top marks for global coverage on the announcement and for getting key messages and data included, it’s only a “C” because we still have no idea what actually happened or what any of it means.
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The PR Verdict: “A” (Gold Star!) for Anderson Cooper and his PR regarding his coming out. Simple message, no details, well expressed, STOP.
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The PR Verdict:”F” (Full Fiasco) for Bob Diamond. Telling the media and staff he had no intention of leaving his post wasn't his call. An oddly cavalier declaration. Read More

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The PR Verdict: “A” (Gold Star!) for Katie Holmes, whose divorce strategy is like a precision bomb. Taking the media by surprise means that phase one of the divorce agenda is owned by Homes, hands down.
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The PR Verdict: “D” (It’s a Dud) for Barclays for avoiding disclosure of the most important piece of news. Is anyone’s head going to roll?
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We hired someone who is collecting SS benefits. Must I still withhold FlCA?
Yes. You must withhold SS up to the wage limit and Mediare tax, even if the employees collect SS benefits. Read More

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