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What are some examples of trust creation or destruction involving new social media that you consider to be important, archetypal, paradigmatic (or any other big impressive adjective)? Read More

When your customers call in to tech support or other customer service areas, their experiences can either make them trust you, your company, and your brand even more -- or wonder whether anyone really cares. This customer service check list outlines the do's and don'ts of keeping your customers happy on the phone. Read More

Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you? Read More

What do leaders need to know about intellectual property strategy? The potential of IP, the opportunity cost of IP, and the true meaning of using IP strategically. Read More

Elizabeth Cook points to punctuality as a way to demonstrate consistency. Elizabeth describes punctuality as good business: "It shows you respect others' time, as well as your own." She offers some practical advice for what does and doesn't constitute a good excuse for being late. This post is a good reminder that sometimes the best Trusted Ad Read More

Here's the paradox: software developers make generally trustworthy products, but very few of our customers trust the promises we make. IT consultant Clarke Ching discusses 10 great insights on how you can earn your customers' trust no matter what business you're in. Read More

Valuable reading for on the role of trust in litigation, influence, and negotiation -- for IP litigators and IP litigants, as well as other legal professionals and business people. Read More

What's the most important role for senior partners: worker bee or queen bee? Stewart Weltman makes the case that the unpopular answer here is the one that will make your clients happiest and boost your firm's bottom line. Read More

Professional Services Guru David Maister has made an offer on his website to give a free copy of his book, Strategy and the Fat Smoker, to a senior executive or managing partner of your firm. Do it quickly. The offer is only good for the first 100 eligible senior executives or firm managing partners. Read More