BizSugar.com › User › comva › Upcoming

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness. Read More

Social media should be controlled in a corporate setting, no doubt about it. It should show returns, in the form of outcomes, not silly metrics like followers. Risks should be mitigated and security should be addressed – all good. Read More

This week’s digital literacy post focuses on the ways that digital media has changed politics, how this impacts Canada’s economy and why businesses need to be paying attention. Read More

This week we continue our series on the impact of digital literacy on Canada’s economy. Today’s post focuses specifically on digital literacy’s link to productivity – a topic that experts say is imperative to Canada’s economic future in the face of a declining workforce. Read More

Carpenters have a saying “measure twice, cut once” designed to prevent wasted materials. The same principle applies to social media marketing – get the right measure before “cutting” a campaign and you’ll be a lot more productive. Read More

Today’s post focuses on the importance of strategically understanding market research. Our modern world offers an unprecedented volume of data, but it’s important to go beyond the numbers to realize the power they have to build brand loyalty and increase the bottom line. Read More

20 per cent of the pea pods contain 80 per cent of the peas
The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Read More

Pixel to Product released their final report on May 25, 2011 and the results showed that Canada’s digital economy is strong and getting stronger. A few results in particular will be of interest to business owners: Read More

We know social media is no silver bullet. We know other forms of communications matter more. We know there’s mass adoption by the public and corporations. What we don’t know is when IROs will decide to get good at this and weave it into their communications mix. Read More

Today we continue our series examining the importance of digital literacy to Canada’s economy. This post is focused on the impact of digital media on the non-profit sector. Read More