It's an often asked question when discussing social media marketing, what exactly is the ROI (return on Investment) when using tools like Facebook and Twitter. But it seems to me that this article, again shared in our Twitter roundup late last week at Small Business Trends, best answers the questio
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These stories submitted by ShawnHessinger will be featured BizSugar's homepage
ROI for Facebook and Twitter Marketing Campaigns
Posted by ShawnHessinger under Social MediaFrom http://www.smh.com.au 4976 days ago
Twitter Resources for Your Small Business
Posted by ShawnHessinger under Social MediaFrom http://succeedasyourownboss.com 4978 days ago
Another of the posts we shared in our recent "Small Business News: The Twitter Revolution" roundup at Small Business Trends, here is a great list of resources you can use to enhance Twitter for use to grow your small business. If you use Twitter for your business regularly, you've probably heard of
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Small Business Twitter Mistakes?
Posted by ShawnHessinger under Social MediaFrom http://solopreneur.biz 4978 days ago
Are you making these small business Twitter mistakes? This post is one of a series of Twitter related small business articles we shared recently in a Small Business Trends news roundup. Some of the big issues include avoiding overtly selling with your Twitter account and being boring. All of these
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SugarTone: Have You Commented/Cast Your Vote?
Posted by ShawnHessinger under SugarToneFrom http://www.bizsugar.com 4982 days ago
Time is running out, but there is still an opportunity to get involved with deciding the first place winner of the contest and even to win a cool second place prize. See the video below and please feel free to use it in an effort to further promote contributions by the end of the contest on Thursda
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Is Your Small Business Selling The Problem?
Posted by ShawnHessinger under SalesFrom http://sethgodin.typepad.com 4984 days ago
It probably should go without saying that in order to sell a company, customer or client a solution, there has to be a problem that needs to be resolved. So what about your small business? Are you selling a solution where there is no problem. If you got your foot in the door on personality and char
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Top 25 Business Law Blogs for 2010
Posted by ShawnHessinger under LegalFrom http://www.lexisnexis.com 4984 days ago
The LexisNexis Corporate & Securities Law Community is seeking nominations for the top business law blogs and has begun with a list of 25 of their own selections (including one of our affiliated sites Small Business Trends. Hooray!) Members of the LexisNexis Community are invited to make their own
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Try Out Your Presentation on an 8-Year-Old
Posted by ShawnHessinger under MarketingFrom http://publicityresults.wordpress.com 4984 days ago
Here's a quick video tip from marketing and PR specialist Drew Gerber. If your giving a presentation, interview or pitch for your small business, why not practice it first on an 8-year-old. If this sounds like a weird idea, Drew's got a great reason for proposing it. You can find out why and check
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The Chris Brogan Guide to Blog Content Marketing
Posted by ShawnHessinger under Online MarketingFrom http://www.chrisbrogan.com 4990 days ago
In this post, Chris explains what's become the standard method for distributing blog content to a growing group of followers. Hopefully, at some point all of this will lead to referrals and somebody will hire you. While the model is sound, the fact is that content marketing continues to evolve and you should always think about the fact that others are doing the very same as what Chris is recommending above. His overview, however, is a good start to getting your blog more noticed
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Facebook, LinkedIn, Twitter and Small Business
Posted by ShawnHessinger under Social MediaFrom http://www.youtube.com 4991 days ago
How important is social media---Facebook, Twitter, LinkedIn, etc.---to your small business? Well, not necessarily as important as some of your core activities like providing services and products as this amusing video reminds u
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Chris Pirillo's Guide To Small Business Startup
Posted by ShawnHessinger under StartupsFrom http://chris.pirillo.com 4998 days ago
Online marketer Chris Pirillo gives his tips on startup based on his own experience launching an online business over a decade ago. His number one tip? No one knows your small business the way you do, so make sure, above any advice you might receive from anyone else, that you understand fully what is involved in making your business a success and understand what it will take to accomplish this. Chris's advice does not negate getting advice from others, including successful entrepreneurs, or reading and gaining as much information as possible about the market you are seeking to enter or about the basics of running a small business in general. It's simply that, when it comes to starting your own business, you must view any advice you receive in the light of your own business model to decide what is likely to work for you and what is no
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