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A look at the Old Spice YouTube commercials that have become instant viral successes on the Internet. How did Old Spice succeed & why do we find it so interesting Read More

As a small-business owner struggling through a recession that shows almost no signs of letting up anytime soon, the federal government probably isn't the first place you would turn to for marketing advice. But believe it or not, you should. With the U.S. economy still in tatters, you might be surprised to learn that the federal government offers free online tools to help you market and promote your product or service Read More

 Companies with over one thousand employees cited three main challenges to engaging customers on social networks. Getting management buy in was chosen by forty percent of those respondents. But the two answers selected most were determining appropriate key performance indicators/metrics (51%) and understanding customer expectations (49%). And while understanding customer expectations was the most cited challenge at companies with fewer than fifty employees at 60%, developing key performance indicators and metrics fell way down in importance to 15%. Read More

The Art of Retaining Customers What does it mean to have a customer-centric business? It means much more than the old adage about how the customer is always.. Read More

Recap of Network Solutions for a TweetChat about better blogging for your business. Beth Schillaci participated and gave tips on using blogging for your business.
providing great content the SEO results would follow. SEO is a great goal for having a blog, but it has to come secondary to great content if you really want to engage the reader Read More

Rieva gives a comprehensive recap of the National Small Business week and the key messages both from the speakers and the people she met at the conference Read More

I am happy to share the news that Shonali Burke, Editor of Women Grow Business just announced the first-ever Women Grow Business Boot Camp for women entrepreneurs in the DC metro are Read More

How Can I Unlock the Business Value of Twitter to Innovate, Interact, Inform?Sega, Whole Foods and SouthWest talk about their use of Twitter and conversations, promotions/coupon Read More

The NVTC awards program will honor those organizations that have successfully implemented innovative and unique social media programs (both Business-to-Business and Business-to-Consumer). The program Read More

Yesterday I was on the The Small Business Hour, as heard on CBS Radio talking about small business trust, reviews. The Small Business Hour is a weekly radio
Top takeaways for Small Business from my Read More