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When it comes to getting new customers, one of the most powerful sources of leads is through referrals. Good old-fashioned word-of-mouth. After all, many consumers are going to be far more influenced by their friends - or people in whose opinion they trust - than a paid advertisement. I'm not sugge Read More

These days, everyone is looking to pinch a few pennies or, if you need to spend on a necessity, stretch your dollar. One of those frequent necessities is the need to hire a contractor for a repair or an improvement for your home or business. In the not-so-distant past if you needed a service you Read More

Real-time tools are transforming business, government and non-profits. At TWTRCON SF 10 you’ll see case studies and learn best practices from organizations that are using the real-time web to deliver bottom-line results.

Join us at TWTRCON SF 10 and:

Learn how to use Twitter and other real-ti Read More

Munish Gandhi came up to me and asked me to check out hy.ly‘s newest app – an apparently very easy-to-set-up Facebook welcome tab, for what he calls “Very Small Businesses.”

This is a term he credits Navin Ganeshan of Network Solutions for (disclosure: my client, but they had nothing to do with Read More

Social media is a burgeoning industry, and small businesses, especially, are clamoring to study from those who have become well-versed in the language and art of the status update. When it comes to conferences, one of the best methods to garner publicity is to enable participants to live-tweet the Read More

Small businesses are feeling better about the economy and are looking to grow in 2011, according to a new survey released this week by online marketing firm Constant Contact. Read More

Doesn’t it seem like every week, a new social coupon website pops up?Some deal sites are being added to existing retail sites to help eliminate inventory (such BackCountry.com’s SteepandCheap site). Others are new, stand-alone sites, many with very specific niches.

There are social deal sites th Read More

Of all the innovation occurring with mobile technology, two areas are of particular significance to small business merchants (a) tools that let small businesses market themselves or their products/services to mobile users such as GoMobi or AppMakr and (b) tools for small businesses to better organ Read More

Last Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corporate OnlineLast Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corpora Read More

Even though Green Technology had a website in 2009, it had not been updated for several years. Dr. Bartek applied the concepts discussed at the 2009 GrowSmartBiz conference in Green Technology’s marketing strategy and website re-design. Today, Green Technology has a new website that is more modern, Read More