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I saw an extreme example of polarization the other day.

A client of mine forwarded me an email he’d received with the subject line, “seriously? im unsubscribing you.” And then inside was a long , aggressive ramble about how he was taking up expensive space in his MailChimp account, and it’s time Read More

Steve Jobs was impressed with his fathers craftsmanship from a very early age.

As a young boy he worked with his father to build the fence that STILL surrounds the back and side yards of his old house in Mountain View. Read More

Here’s a few facts about Walt Disney you might not know.

You see, life wasn’t always a bed of roses for Walt. He might be famous for Disneyland but it took a lot of effort to get there.

Let me explain… Read More

Here’s a fresh perspective on the value of building a tribe and keeping in contact regularly.

When Oprah Winfrey was a talk show host (she stopped doing the show in 2011), the entire program was built around curiosity, robust humor and empathy. TV columnist Howard Rosenberg described her as loud Read More

I’ve lost count over the last few years how many times I’ve heard people say these 4 words:

I NEED MORE TRAFFIC

The funny thing is many people think traffic is the be-all and end-all of marketing. But the idea of throwing more traffic at a sales page being the answer to your prayers is just a Read More

I hear it all the time:

Info marketers complaining about low life customers who buy their digital products, download them, and then within minutes, or hours, contact support for a refund. It’s literally stealing but people do it because they know they can get away with it. Read More

I came across an interesting quote from Perry Marshall today:

“Wannabes wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.”
Read More

Let’s quickly rap about landing pages today.

There are two things that need to be considered when creating your landing pages. Read More

here seems to be a bit of misconception about copywriters.

Based on the clients I’ve worked with over the last few years, some of them seem to think a copywriter can be a saviour by using the right words to manipulate people to buy.

But here’s what they fail to take into account.
Read More

There’s one thing I commonly notice about copy written by people who are not experienced with the fundamentals of direct response.

It’s an element that is crucial to response too, but is often overlooked.

And can quite often be the key reason why an email or sales letter bombs.
Read More