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Has your small business already adopted a mobile payment processing option such as Square? Are you scared about the technology issues mobile payments present? Or are you eagerly waiting to see what kinds of mobile payments your customers demand? If your answer is “all of the above,” you fit right i Read More

Unity Marketing’s latest Luxury Consumption Index, which measures the spending plans of affluent Americans, shows that after a surge of optimism in October leading up to the November 2012 election, wealthy consumers are getting cautious again. The LCI lost 19.4 points in January–its second biggest Read More

Restaurant owners are feeling optimistic heading into the spring and summer seasons, and The National Restaurant Association’s latest Restaurant Performance Outlook reflects that enthusiasm, reaching a five-month high in the latest survey in January.
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When you think of “stressed-out” consumers, do you picture a frazzled CEO rushing from meeting to meeting while answering emails on one smartphone and holding a conversation on another? Well, you might need to refresh your visual to include a stressed-out teenager. That’s right: According to a new Read More

As they enter their senior years, Baby Boomers are still one of the most powerful consumer demographics in the U.S. What do you need to know to target Boomers today? MediaPost recently spotlighted some research from Navigate Boomer Media on what Boomers are doing, buying and interested in. Here’s w Read More

Does your small business need a mobile app? If you’re a retailer or etailer, maybe so. A new study from Flurry measured the time consumers spent using more than 1,800 iOS and Android shopping apps between December 2011 and December 2012.
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America’s economy is growing again. Does that mean you can go back to marketing to your target customers the way you did before the Great Recession hit? Not so fast. A sobering new study by the John J. Heldrich Center for Workforce Development at Rutgers University found that Americans remain deepl Read More

How will smartphones, tablets, social media and other digital trends affect the way you interact with your customers, market your business to consumers and sell your products and services in the coming year? comScore’s new 2013 U.S. Digital Future in Focus report took a closer look at what trends w Read More

For America’s restaurant owners, the casual dining segment has been a hot market for the past several years, helping restaurants get over the difficulties posed by the economic downturn. But what does the future hold for casual dining? Technomic’s Future of Casual Dining Report points out there are Read More

With Black History Month just behind us, multicultural marketing agency Ameredia took a look at the buying power of the African-American consumer in America. Here are some of the interesting statistics they cite regarding the power of black consumers.
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