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If you lose a lot of weight, you're more likely to also gain in wealth. Thus finds an Ohio State University study from a few years ago. The basic idea, as I understand it, is probably that (1) those motivated to lose that much weight will also be motivated to improve their finances and (2) once you start losing that much weight, there's a positi Read More

Whether it be getting out of debt, running a marathon, taking a much needed holiday or simply getting in shape, we all have goals. Yet whilst we do have them, and we would love to achieve them, life or other priorities sometimes get in the way. Whatever the reason for this may be, it's no secret that goals can be difficult to work towards and a Read More

Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over. Not exactly teeming with teens, is it? Why? Read More

An e-mail is only as good as its subject line. As the saying goes, you only get one chance to make a first impression, and in an e-mail, that first impression comes in the subject line. Read More

The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale Read More

If you run an independent company and are looking for ways to raise capital, consider selling shares to your customers via a private placement. A private placement is a streamlined way to raise capital from a group of investors, whether individuals or companies. There is no need to get approval for a private placement from the Securities & Exch Read More

By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

Procrastination is not a time-management problem. It's a complex problem involving personality, situations and motivation. Here are three psychologically sound tips to help us procrastinators overcome this problem. Read More