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While China has proven that they can make almost anything cost effectively, they have yet to build a global brand from scratch. Read More
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As with video gaming, there are several levels of brand success, and there’s one level that will drag you down. Read More
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For all the hard work and positive experiences that go into building a brand, seemingly innocuous little actions can cause inordinately damaging results. Read More
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Can a brand go home again and reclaim its “raison d’etre,” its “je ne sais quoi,” or some other pretentious French phrase that means mojo? Read More
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Does a company have a strong brand culture that employees want to join? Or is it just a job to them? Here are some signs of a strong brand culture that can mean greater success at growing and maintaining a brand. Read More
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