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So, what exactly is behind the resounding success of Netflix? We have looked into the marketing endeavours, value propositions and analytics of the Netflix business model to explain the exponential growth of the streaming service. Read More

As we near the end of 2017, we’ve started thinking about what will be in store for SEO in 2018. Here are 4 trends that we’ll be keeping an eye on to make sure we remain competitive in the new year (and long after that!) Read More

A recent study by Omnicom Media Group revealed that 47% of those aged between 22 and 45 watch no content on traditional television. Instead, streaming and mobile platforms are rapidly gaining popularity, with smartphones overtaking television in 2016 as the most-used device among millennials. And a Read More

Live streaming is transmitting live video footage over the internet to an active audience. Live streaming is available on a number of social media platforms – the most popular being Facebook, Youtube, Twitter and Instagram. Live video marketing is used by some of the biggest brands in the world, in Read More

Your brand image is how your customers see your business and your products/services. Your brand image represents the overall identity of your organisation and impacts the way people think about, talk about and interact with your business. To succeed, you brand image needs to be memorable, recognisa Read More

Want to know how to market your brand, services or products in a cost-effective way? Marketing opportunities are more accessible and affordable than ever. Learn 5 cost effective marketing techniques that can boost your brand and skyrocket your sales. Read More

An extremely bold and competitive move, on Instagram's part, led to the release of a feature called 'Stories'. Almost a direct copy of their competitor, snapchat. For all the businesses out there, here are 3 beneficial ways to utilize Instagram's latest update! Read More