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With multiple organizations competing for customers' attention these days, personalization isn't just smart - it is absolutely necessary. True, creating different email messages for different groups is more work, but it's worth the extra effort when your email messages resonate with your customers. Read More

When you visualize something you've already begun the creation of it. Whether you want to acquire something or create it, it all begins in the mind. Our minds allow us to see an idea fully assembled before it's been created in real life. Read More

Starting a business is very much like adopting a puppy. Every startup needs nurturing, and when it gets excited, it pees on the floor. Read More

Arjun Dev Arora, Founder of ReTargeter, joins host Anita Campbell and co-host Brent Leary, to share strategies to increase your businesses sales, bolster your brand - and bring your customers right back to you. Read More

By daring to become an early adopter. Social networking in particular is one realm into which many businesses were loath to venture a few years ago, but its appeal for marketing—especially in a sour economy—is undeniable. Read More

Meet at the Apartment is a loft space in the artsy Soho district of New York. Meet at the Apartment is set up to look like an open apartment space. When holding a meeting in it, you feel comfortable and at ease. You feel like you're in someone's apartment. Read More

I see many people trying to produce nothing short of miracles each time they work. Unfortunately, that attitude of striving for perfection does work against you. It's not long before performance anxiety kicks in. You've set a bar of standards for yourself that you must reach. You start agonizing over every little detail, tossing page after page in Read More

Your Web site should be crafted, designed and set up to clearly convey the information, values and trust signals that your customers are looking for. And here are nine trust indicators to help you do that. Read More

The web has changed many things about business, but one thing's for sure, it's dramatically enhanced our ability to collaborate with every important constituency group. Read More

I'm a BIG believer in social media and outreach via social networking sites — which is why I'm constantly taking about Twitter, LinkedIn, Digg and Facebook and the value they hold for entrepreneurs. But something I haven't covered is how to know whether or not your efforts are truly beneficial — measuring the ROI. Read More