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I wasn't sure what to talk about at Startup School, so I decided to ask the founders of the startups we'd funded. So I sent all the founders an email asking what surprised them about starting a startup. I got over 100 other responses listing the surprises they encountered. There were very clear patterns in the responses; it was remarkable how of Read More

If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. Read More

The most positive thing to be said of recessions is that they eventually end. As bad as the Great Depression and other downturns were — and for as long as they lasted— the country ultimately emerged stronger, and grew more prosperous after each one. This has led some to wonder if a recovery from today's recession is on its way. We are not out of t Read More

With all the talk around here lately about social media's place in business, customer interactions and service recovery, and marketing strategies for growth, I've been thinking more about how the world of marketing and doing business has changed with the digital/social "revolution". Read More

Your business website should effectively represent your brand while providing ways for your leads to easily engage you. All roads in your business should lead back to your website, making it the pivot point for all your marketing. And you want to treat your website that way. Read More

I often get questions about creating, maintaining, and optimizing an online presence from small businesses and non profits; how to get into search engine results, how to redesign an old site, what tools are available that are useful, inexpensive or free. Read More

When Network World selected 9 technologies IT pros should master in 2009, two of them were microblogging platforms: Twitter and Yammer. While most people are familiar with Twitter, relatively few are acquainted with Yammer. While it isn't as sexy as Twitter, Yammer will fundamentally improve your company in the following 8 ways. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

The New Zealand Trade and Enterprise Group recently carried out a study of recession survival strategies. Their findings should be of interest to business owners everywhere. They concluded that seven factors helped businesses through the recession, and also that these factors are well applied to small as well as large business interests. Read More