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Phil Bienert, GoDaddy’s chief marketing officer, shares with us how their approach to marketing today is focused on understanding and communicating with specific customer segments individually –using a mix channels to do so — in order to better serve them throughout their business journey. Read More

Social media has transformed the way that small businesses operate in the last few years. Twitter is now an indispensable tool for business, regardless of what business you are in. Is your small business on Twitter? If not, it should be. Read More

The gift giving season can sometimes feel like a whirlwind, but you don’t have to feel overwhelmed. With a little planning you can avoid the crunch to your time and your wallet. You can find great business gifts in a variety of price ranges to fit your needs. Here is our gift guide for $25 or less. Read More

As technology progresses, more and more services are becoming available in the cloud. There are lots of benefits to moving your operations to the cloud, but many still hold onto non-cloud methods such as storing data on a PC instead of safely on the cloud. Read More

It’s gift giving season again. Even if you are not one to give in to holiday cheer, you can take advantage of the opportunity to show your appreciation to those you work with all year. And you don’t have to empty your wallet to give a great gift. Take a look at this list of fun business gifts all $ Read More

For all the talk of scaling and hiring and growing, some small businesses will always be one man or one woman shows. But running a solo business can be a lot different than running a business with a team behind you. To make it successfully, take a look at these solopreneur tips. Read More

If you’re in the mood for holiday cheer and a little inspiration for your PPC and online marketing plans, look no further than our holiday planning guide for digital marketers. Read More

Michael Yamartino, Pinterest product manager, says in an article that Buyable Pins can now be integrated into eCommerce platforms such as eBay-owned Magento, IBM Commerce, and Bigcommerce. Pinterest is also rolling out new Buyable Pins from DVF, Steven Alan, and Wayfair — all of which are supported Read More

A new study by European researchers questions the reliability of the method used by Google to charge advertisers for YouTube ads. In their study, the researchers claim that Google charges advertisers for YouTube views even when YouTube’s systems flag a view as coming from a robot rather than a huma Read More

Art Pappas, founder and CEO of Bullhorn CRM, discusses how email analytics can help find those insights that can drive real engagement opportunities and help you stay on top of what’s important to customers and prospects. Read More