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We’ve come up with what we consider a realistic checklist for negotiating a business deal. Here is a 9-point negotiating checklist honed specifically for small business situations. Read More

Lisa Abbott, Director of Product Marketing for Genesys, shares with us what omni channel engagement is, and how it can provide better, more contextual experiences throughout the specific stages of the customer life cycle. Read More

Building a strong online presence isn’t easy. It’s a huge challenge for many entrepreneurs and solopreneurs. That’s why search engine optimization is so critical. If you’re not making it easy for visitors to find your website, you’re literally leaving money on the table. Read More

"Featured articles" are based on algorithmic signals, and as such, there are steps you can take as a Webmaster to help Google find your high-quality, in-depth content so that it can be presented to users that have interest in your topic of expertise. Read More

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing. Whether it’s promoting St. Patty’s Day facts on social media or hosting an event at your bar or restaurant, there are plenty of different ways you can market your business o Read More

Looking to reenergize your employees? These simple team building exercises can help workers learn more about each other and work together to achieve your company's goals. Read More

Companies consistently fail to realize that a Like or a Follow does not lead to advocacy or engagement. Consumers are fickle-minded, spoiled for choice, perennially distracted, and unless your restaurant cooks the best creamy pasta in the world, chances of them liking your Facebook posts in big num Read More

It’s important that businesses and writers remember that your job isn’t finished when an article goes live. You may have done a great job writing an engaging article and/or earning that great natural link, but you can improve your SEO by focusing on several things even after the article has been li Read More

Your business website isn’t just a place for potential customers to learn about your business and potentially make purchases. It’s the face of your business, an arm of your online marketing plan, and so much more. Read More

Today’s consumers are becoming more and more connected and well-informed. Businesses looking to tap into the buying processes of these connected consumers means being able to provide helpful information just when these consumers are looking for products that they want to purchase. Read More