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If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. Read More

Marketing is no easy task. Whole businesses exist devoted to marketing other businesses. When developing your own marketing strategy, take care to avoid wasting your time and money. Read More

If you think bold, memorable branding is only available to big companies with massive marketing budgets, think again! No matter your industry, you can cultivate a unique brand that resonates with your clients. Read More

The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives. It’s a new year which means we can start to develop new digital marketing strategies to propel brands forward in the coming months. Here are the top 10 trends that will define this yea Read More

There are plenty of different formats you can use for social media contests, depending on your business and the social media platforms you use, but they’re all good at engaging your existing and potential customers. Here are 25 different social media contest ideas to consider. Read More

The open-source content management system WordPress has released urgent security updates for versions 4.7.2 and earlier and “strongly encourages” users to update right away. Read More

14 percent of employees use six or more corporate-issued or approved tech devices. That’s just way too many devices to keep track of. The craziness has to stop somewhere. Therefore, I dedicated a small portion of my week to try and find ways to minimize the number of devices we need to stay connect Read More

Organization can come in many different forms for small businesses. If you work in an office, then your organization needs are likely to be different than someone who runs a store or a restaurant. But there are some basics that are important to keep in mind no matter where you work. Read More

Google has quietly launched Meet by Google, a new video conferencing application that is designed for HD video meetings. The application appears to be the latest addition to Google’s lineup of business products known as G Suite. Read More

Not every IPO is a success. And even if Snap gets off to a good start, its stock may still not be the best choice for you. Here are some tips on deciding whether Snap — or any highly anticipated IPO — deserves a place in your portfolio. Read More