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How can small businesses track and monitor their competition? Small Business Trends caught up with Mike Tinz, VP at Money Mailer, a leader in direct marketing, which offers local businesses a unique portfolio of marketing solutions. Mike Tinz provided insight and tips into how small business owners Read More

Social media marketing is powerful, but can become a time sink if you let it. And face it, none of us have unlimited resources -- we have to use the time and staff we have wisely. Setting up a social media calendar helps organize your business’s efforts and make the most of your limited resources. Read More

The vast majority of businesses today have a digital presence. This means they are generating data at all times, whether it is internally or externally. This data could include customer purchase history, website visitors, email and phone lists and more. This data can be important for future marketi Read More

Your business has grown to the point where you need to expand. You are ready to scale. However, it is important to make sure you scale your business the right way. The last thing you want is to grow too fast. It’s a mistake many companies make. Read More

It can’t be taken for granted that once users get to know your website, they will surely become your customers. You need to take the right steps to turn your visitors into customers. Let’s see what are the areas you can focus on to convert your visitors into customers. Read More

How can an independent retailer compete? First Insight cautions it’s important not to give into the pressure to continuously discount your prices to compete with bigger retailers. While it may work for a short time, in the long run, it will do more harm than good. Instead, try these eight discount Read More

Finding influencers is easier than choosing the right ones to work with. To make the most out of your businesses’ investment in strategic influencer marketing, evaluate each potential endorsement, and then pick the right influencers, using these ten criteria. Read More

Nobody said running a small business was easy. With a million and one things to do, it’s not difficult for small business owners to steer off the motivational track every now and then. Fortunately, help is at hand in the guise of apps. Read More

In today’s tech-savvy world, there are apps that design, store and send digital business cards to other mobile devices. With digital business cards, you no longer need to rummage around a drawer overflowing with business cards to follow-up on a connection. These apps make it easier than ever to org Read More

You can work quickly and effectively to stay relevant and rebuild trust by transforming your business image in these 10 ways, including numerous solutions that get you there faster Read More