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I'm a BIG believer in social media and outreach via social networking sites — which is why I'm constantly taking about Twitter, LinkedIn, Digg and Facebook and the value they hold for entrepreneurs. But something I haven't covered is how to know whether or not your efforts are truly beneficial — measuring the ROI. Read More

It's easy to hang on every positive word a customer utters, and quietly dismiss any negative criticisms, but as Richard Branson points out in this short interview segment with Seth Godin, listening to all customer feedback should be part of your business strategy. Read More

Leading business minds offer strategies of finding success in a down economy based on their own experiences. Read More

“Knowledge is Power” and “The More You Know The More You Grow” these statements are wonderfully empowering, completely true, and yet the same time a bit frustrating wouldn't you say? We would all love to know more—.well most of us would, but where do you get the time to discover more? That's it, time— right? There is just never enough time to do e Read More

Whether you want to get your best friend started on Twitter or want the scoop on some of Twitter's best desktop apps, the following YouTube videos will keep you entertained while educating you about various aspects of the Twitterverse. Read More

LotusJump searches through thousands of online venues to identify opportunities where you can get a listing for your website; pick up editorially-earned backlinks; get blog and media coverage; network and/or share content on social media sites; and develop online PR and buzz for your brand. Read More

Anyone who says they don't feel fearful sometimes in the face of this uncertain economy is in deep denial. One symptom, research shows, is that it is literally harder to hear when we're stressed. That's a signal to savvy, caring business owners to listen deeper and longer. Only then can we discover which problem keeps our customers awake nights. S Read More

If your competitors begin making negative attacks against your small business, do you have the resources necessary to stop the damage? Sometimes, as small business owners, we hate to admit it but it happens. Competitors conduct smear campaigns and they can have damaging effects on your reputation, your credibility and most of all - your business. Read More

In today's current economic environment, finding new and creative ways to save money while obtaining the things your business needs, can help your business survive and thrive. Here are some great products and services that you can explore in order to save money and increase profitability. Read More

Google (Google reviews) promised to deliver something spectacular on the second day of the Google I/O conference, and they did not disappoint. Google has just announced Google Wave, a new in-browser communication and collaboration tool that is already being hailed by some as the next evolution of email. Yes, Google Wave is potentially that disrupt Read More