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Forgetting to track your digital marketing KPIs is the first step towards failure. By reviewing your data analytics, you can spot your weak points and immediately perform the necessary improvements in your strategies. However, you can only do this if you know what to look at.

Read on to learn so Read More

Here’s proof that voice search is important in today’s content marketing environment.

65% of smartphone users put their voice assistant to work on a regular basis, according to Mary Meeker’s annual trends report. Still, many users aren’t happy with the results they’re getting. Take Google Assist Read More

When I read the title of Cliff Lerner’s book, Explosive Growth: A Few Things I Learned While Growing to 100 Million Users — and Losing $78 Million, I chuckled to myself. In an era where it seems like every business or marketing book is focused on success, here was an author using his abysmal failur Read More

Change the way you look at selling. Because you essentially are your business, you are also the commodity. Focus on selling solutions and providing value, and the rest will come easily. Read More

From the instant you walk in, you are jarred by the garish pink paint on the walls, a stark contrast from the Mexican wrestling theme. The many paintings and photos of luchadores throughout the restaurant entice you to gawk as you order a Tap Me Out Taco or maybe a Smackdown Quesadilla. The staff h Read More

If you’re a business owner, you’ve undoubtedly made customer service a major priority. You’ve figured out a way to make a customer’s time in your store or office simple and carefree. For customers that walk in through your front door, you’ve got their experience covered. But what about the customer Read More

Mobile marketing is increasingly picking up pace in the digital marketing world. According to Salesforce, 68% of companies have integrated mobile marketing into their overall marketing strategy. No matter what type of business you are in, you need to make sure your customers can find you through mo Read More

There are several big changes that will happen to your marketing strategies. Let’s take a look together at some of the most significant effects that voice search has on the entire digital marketing sphere: Read More

I of all people understand that small businesses have small budgets, and that every expense should be scrutinized. I am the queen of DIY, in an effort to save a few bucks.

But I also understand the value of hiring help where it’s needed. While I’m a professional content writer, you probably are Read More

With thousands of companies hiring for social media related positions, you might be wondering whether it’s time to launch your own consulting firm. In this article, we’ll break down how you can start your social media consulting business in 6 steps. Read More