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Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More

1) Momentum can cause friction. Don’t be moving so fast that you forget your community.
2) To build a big network, build many interconnected communities.
3) If you’re going to be disruptive aggressive and edgy you also have to be able to take what you dish-out; with a smile!
4) A social media listening strategy has to be applied on-going and consistently if you want to maximize ROI.
5) Google Read More

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):

#6) Free and Variable

It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size Read More

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I hav Read More

These are social media tips under 140 characters that I have posted on Twitter over the past week or so. For those of you who may have missed some, I have put them into an archived list here on my blog. Add your own tips and comments in the comments section if you would like. Here’s my 12 social media tips under 140 characters:

1. Stay curious and you will stay current.
2. Momentum is Read More

It’s About Leadership: Shane Gibson Talks About Sociable! Book interview from Books on the Radio. 30 minute podcast on social media marketing. Read More

Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus. John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The Read More

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out over the past year. Here's the list of over 150 tips: Read More

Today's podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000's of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there's many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary Read More

Here's a summary of social media tips I have posted on Twitter over the past week. They're usually inspired by conversations, client questions or things I have Read More