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Major Retailers Threatened By Mobile Showrooming

Major Retailers Threatened By Mobile Showrooming Avatar Posted by prussakov under Marketing
From http://www.businessinsider.com 20 days ago
Made Hot by: LadySophy on May 5, 2013 9:25 pm
Mobile "showrooming" is on the rise. But the better marketing strategy is not to battle it (you won't win this one anyway). Embrace it! Like Best Buy which announced that it would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Read More

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How to Migrate Affiliate Program Platforms

How to Migrate Affiliate Program Platforms Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 31 days ago
Made Hot by: Heather_Stone on April 26, 2013 7:09 am
Google is closing its affiliate network. As a result, thousands of advertisers are facing the task migrating their affiliate programs to new platforms. My cheat sheet is as follows: (1) do your due diligence, (2) choose platform, (3) negotiate and sign contract, (4) set up the new program, and (5) Read More

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In-Text Blog Ad Yields 3 Times as Many Clicks as a Popup

In-Text Blog Ad Yields 3 Times as Many Clicks as a Popup Avatar Posted by prussakov under Social Media
From http://www.amnavigator.com 40 days ago
Made Hot by: FutureVision on April 11, 2013 12:08 pm
I ran a basic level split test, serving two identical ads to my blog's readers: one (version A) in a popup, another (version B) as a call to action inside of a blog post dedicated to the subject. The latter outperformed the former one threefold! Read More

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[Infographic:] Affiliate Marketing Ecosystem

[Infographic:] Affiliate Marketing Ecosystem Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 73 days ago
Made Hot by: BizWise on March 13, 2013 5:18 pm
Here's a good "top-line diagram that can explain to anyone new or interested in the channel in layman's terms how the fundamentals of performance marketing work." Read More

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What Makes an Affiliate-Friendly Website

What Makes an Affiliate-Friendly Website Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 77 days ago
Made Hot by: MarketWiz on March 8, 2013 5:35 pm
Wondering why affiliates aren't promoting you actively? The problem may be in your website! Make sure that the site is affiliate friendly. The 10 "must-haves" are:

1. Zero leaks;
2. Only "commissionable" products;
3. No AdSense or affiliate links;
4. Trackable phone;
5. Working well across a Read More

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Affiliate Management Days Early Bird rates expire at midnight (Pacific Time) tonight.

Combine Early Bird with SmallBizTrends.com's special SBTAM250 code, and receive an additional $250.00 discount, saving a total of $750.00+ on your pass. Read More

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You've asked, we've listened.

...and the early-bird registration cut-off for Affiliate Management Days San Francisco conference has been extended by one week — to March 1.

Combine it with SmallBizTrends.com's special SBTAM250 and receive an additional $250.00 discount, saving a total of $750+ Read More

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Have you ever wondered how a super affiliate thinks? Mike Allen is one; and in this interview is a must-read if you want to take a peek in side the mind of a successful affiliate. Read More

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Marketplace Fairness Act is Now in Congress

Marketplace Fairness Act is Now in Congress Avatar Posted by prussakov under Taxes
From http://www.amnavigator.com 94 days ago
Made Hot by: Big Business Boogaloo on February 16, 2013 10:28 am
Yesterday, on February 14, 2013, Marketplace Fairness Act -- which may prescribe for all online retailers (regardless of the state) to collect an online sales tax -- has been introduced to Congress. However, it sounds on the surface, this law may, actually, save close to 80,000 small businesses. Read More

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"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

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