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My three words for this year are:

- Walk

- Talk

- Gather


I will talk more about my words during the year. You could listen to the 8th episode of Presentation (Skills) in Plain English podcast regarding my process of picking these words. The episode will be published on January 11. F Read More

As a business owner, it’s important to be positive and optimistic for the most part. However, if you plan on being in business in the long run, it’s pretty unrealistic to think that nothing bad is ever going to happen.
Insurance is a great tool that can be used to protect you against the unexpecte Read More

For small business owners, consumer confidence is a helpful indicator to keep an eye on because its movements can help you figure out what’s going on in the economy.
Monitored since 1967, the Consumer Confidence Index is looked to by analysts (and businesses comfortable with analysis.) Upward and Read More

You have a chunk of money dedicated to marketing. But do you know exactly how you’re going to spend it? A surprising number of businesses don’t have a defined marketing budget breakdown to use as a starting point. This also means there aren’t any specific goals or metrics they’re chasing either.
T Read More

I want to write a short note as the editor of this site. I have now finished Seth Godin’s book, This Is Marketing, and then I read the extra material, I saw that I wrote “neophytes,” instead “neophiliacs.”

As a (rational) egoist, I have some issues with the way Seth Godin is talking about selfis Read More

Are your breath your way to success?

Today Carina and Martin talk about interesting contemporary science and a special study from professor Emma Seppälä, Stanford University.

How your breath can help you in many different situations, have positive effects on your well-bein Read More

How confident are American entrepreneurs about their business idea? A Northwestern Mutual survey carried out by OnePoll reveals one in seven think their idea is so strong it could change the world and have a dramatic impact in the chosen industry.
This level of confidence is commendable and even n Read More

May I (and Theo) be your lighthouse to the fascinating world of tea? (Talking about lights, do you use tea-lights for warming your teapot?) I am listening to Seth Godin’s latest book, This is Marketing: You Can’t Be Seen Until You Learn To See. (If you want to support my blogging, writing, and othe Read More

What is working for you and your blog/podcast? Why?

My tenacity is working for me. I have been blogging and podcasting for 10+ years. I have been struggling with blogging and podcasting on a regular basis, but I don’t give up. I am not fizzling out. It has to do with the guidance of my philosoph Read More

How do I communicate with tea amateurs (“lovers of things“) drinkers, enthusiasts, and experts? I have been contemplating on this issue for a bit, and it triggered me to start a new podcast, The Perfect Cuppa – Tea Sketches, and to do a shout-out to fellow authors, podcasters, and tea drinkers: ... Read More