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Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage. In essence, the business is “purged” from the ins Read More

Google is auto-filling local business profiles with photos and videos pulled in from other web sites. Read More

“Three out of 4 small business owners found a green vendor to be more appealing than a non-green vendor if the service and price are the same.” This statement comes from PayCycle, a payroll service from Palo Alto serving 85,000 small businesses. Recently they did a survey of 202 randomly chosen businesses from among their customer base, and th Read More

AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything. Read More

In the weeks since President Obama proposed rolling back federal income tax rates on the nation's top two marginal tax rates as part of his federal budget, the term "small business owner" has turned into a political football. Proponents of the budget proposal claim that less than 3% of small business owners have net household income above $ Read More

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money. These efforts are at odds with what SMBs say they prefer. As a so Read More

President Barack Obama freed billions of dollars to help the nation's small businesses on Monday, hoping to get credit flowing again to Main Street, not just Wall Street. He heaped praise on the little guys of American industry, often overshadowed in the blitz of government bailouts. The centerpiece of Obama's latest plan will allow the gover Read More

This month, a comScore study reported that search engines have become the primary resource for seeking local services. With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optimize their business listings across local search. Read More

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics. This two-part article discusses how to use benchmarking to assess your organization's performanc Read More

In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn: Read More