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As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

Small businesses in Lee County, Florida (Fort Myers), are all a twitter over engaging with locals above and beyond the traditional means. As discussed in a News-Press story, small businesses are using Twitter to promote lunch specials, entertainment information, weekly activities and even Tweetups, which merge the online world with the offline wor Read More

When is it a good idea for you to change the brand identity and public image of your company? Perhaps you've had troubles with customer service? Quite possibly you may simply think your customers are bored and you're ready to spice things up and get noticed. Or maybe there was a deeper scandal that scarred your company and you want to put all that Read More

Here's a good blog post about how to get your news story in the news media and on television. Read More