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If you're feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its plac Read More

Are you thinking of working from home or are you already working from home as your own small business? If you fall into this category then you'll want to log in to the #smbiz Twitter chat with Michele Mattias and John Reddish as our special guests. They'll be offering tips and answering questions for people who want to work from home and those who Read More

Every small business owner at some point has to realize he/she is competing against a larger corporation that owns a significant share of the marketplace. You can either continue to carve out your own niche and be David vs. Goliath— —or David can partner up with Goliath. Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

There have been some rumblings recently between the U.S. Chamber of Commerce (a big proponent of Small Business) and President Barack Obama's administration and proposed bills. The Chamber of Commerce has operated for 97 years on a simple principle of free enterprise, where there is very little government intervention. But President Obama has intr Read More

Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

You've heard them all before. Some companies say they're the best this or the highest quality that. Some companies use marketing claims to say they're the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More