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Since the Instagram App was launched in 2010, it has seen rapid user growth, with more than a third of mobile users predicted to be using it this year. Instagram has stayed ahead of the game, adding more and more features. In addition to the famous Instagram filters, users now enjoy features such a Read More

Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the Read More

The paradigms of shopping and our experience of shopping have been intrinsically altered in recent years. The days of wearily struggling with shopping bags down the high street and in shopping malls has been significantly diminished through the more convenient activity of browsing through online st Read More

Fresh rumours are afoot that Twitter plans to remove its iconic 140-character limit on tweets. A source at the company has reportedly said that tweets of up to 10,000 characters could be made possible in March, as Twitter seeks to compete with the likes of Instagram for new users.

Twitter remove Read More

LinkedIn has announced a number of changes to the Groups function on its professional networking platform. Below I’ve summarised the main changes, and how they might affect LinkedIn groups and group members. I’m interested in what others think of the changes too. - See more at: https://www.jonnyros Read More

‘Content is king’. Although this phrase can come across as a bit cliché, it is largely true. Brilliantly-written, targeted, and engaging content can really make your small business website stand out from the crowd.

That’s why it is crucial for you to carefully plan your blog and social media co Read More

Last week I talked about the rise and influence of lifestyle bloggers. We discussed what lifestyle blogging is, who the lifestyle bloggers are, and how and why businesses should engage with them.

Bloggers have the power to make or break a company brand. Their influence (through online ‘word of m Read More

Last month Microsoft bought gaming platform Minecraft for £2.5bn. The technology giant reportedly offered developer Mojang $2.5 billion after seeing just one tweet by founder and indie-gaming icon Markus "Notch" Persson.

The original DotCom boom of the late-90s may have long passed, but the vas Read More

We can learn a lot from what the big brands do on Instagram, but the business social media marketing success stories aren’t just for the big guns. Since brands started using Instagram as a way of advertising their goods and services, we’ve seen more and more creative content on the photo based soci Read More

The past month has seen big Facebook, Twitter and LinkedIn announcements that will impact on businesses. Is your organisation ready to respond?

Below is a summary of the changes, some of my thoughts on why the social media platforms are changing, and some tips for businesses on how to respond. Read More