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What Deliverability Data Reveals About the Entire Customer Journey

Posted by janebush09 under Marketing
From https://www.martechadvisor.com 2369 days ago
Made Hot by: FutureVision on November 1, 2017 12:04 pm

Albert Liu, Head of Deliverability for MessageGears, Tim Moore, VP of Customer Solutions for 250ok, and Paul Midgen, VP of Engineering for 250ok explain, deliverability data has become a checkbox on the path of email marketing Read More

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How Marketers Can Use Unstructured Data to Improve the Customer Experience

Posted by janebush09 under Online Marketing
From https://www.martechadvisor.com 2583 days ago
Made Hot by: LoopLooper on April 1, 2017 10:28 am

Marketers are on the Big Data train without exception these days, but unstructured data, of made up of social reviews, customer comments, voice recordings, agent notes and more, is often left out of that equation. Read More