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Is there any greater waste of time than a poorly done SWOT Analysis?! As you can tell, I have a rather strong opinion on this topic. Like many of you, I was trained to use a SWOT analysis as a part of my marketing plan process. - See more at: http://diymarketers.com/swot-analysis-template/#sthash Read More

You have spent weeks and months designing and developing your mobile app. You have tweaked and fine-tuned it until it was just right and now you’re ready to introduce it to the world. Like most mobile app developers, you hope for an onslaught of downloads within days of your launch.

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One of the big reasons organizations shy away from blogging and social media is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. - See more at: http://diymarketers.com/how-to-repurpose-content/#sthash.k Read More

This is the summary of a much longer email that I received last week. Come to think of it – it’s a pretty good representation of the kinds of emails I get regularly. - See more at: http://diymarketers.com/creative-offline-marketing-trends-tips-retailers-2015/#sthash.IINRFWTY.dpuf Read More

I’ve had this question in my mind for quite a while; What is the relationship between social media and PR? I’ve always felt unskilled at PR, yet social media excites me. And as I looked at which kinds of people were picking up on social media and how firms were using it – I noticed that it seemed Read More

Earlier this week I published a round up of sales and marketing organization tips, these were so popular that I’ve pulled together some of the conversations that also talked about organization. - See more at: http://diymarketers.com/marketing-ideas-time-management/#sthash.V4clWbxh.dpuf Read More

As a small business owner myself, I am always trying to squeeze more out of every cent I spend on business-building. One thing’s for sure, no solo-preneur or entrepreneur has whole lot of money (or time) to spare, yet we all want to create buzz around our businesses and have an ongoing flow of lead Read More

I’m currently in the process of pulling together a marketing plan. It’s recently dawned on me that I hadn’t really done a “Marketing Plan Document” in YEARS! But that doesn’t mean I hadn’t done a marketing plan. In fact, I’ve done several of them – for myself and for clients. - See more at: http Read More

Tis the season to go marketing, fa la la la la … la la la la

Why do most love holiday marketing so much? Because it’s a great way to go into the New Year with more clients and more sales and at the same time, connect on a deeper level with your clients and potential clients.

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When in doubt about what to do with your marketing simple repeat “It’s all about getting chosen.” There is really only one question you have to ask yourself these days “What does my ideal customer need to see, smell, touch, taste, know and feel that will get them to choose me?” - See more at: http Read More